Targeting & keywords

How to apply keyword targeting to a line item and how to get your keyword list set up.

Keyword targeting lets you serve ads to users based on specific terms — such as destinations, interests, or behaviours — so your ads reach the most relevant audience. Once your keyword list is enabled, you can apply targeting directly on a line item and forecast the available inventory in real time.

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Getting keyword targeting enabled

Keyword targeting is not active by default. To enable it, contact your account manager and provide a keyword file as a CSV.

The CSV must follow this structure:

Column	Description
Name	A human-readable label for the keyword group (e.g. Destination, Destination DE)
Key	The targeting parameter key used by the ad server (e.g. dest)
Value	The specific value to match against (e.g. dubai, phuket)

Example:

Name,Key,Value
Destination,dest,dubai
Destination,dest,abu dhabi
Destination,dest,ras al khaimah
Destination,dest,fujairah
Destination,dest,sharjah
Destination,dest,maldives
Destination,dest,sri lanka
Destination,dest,seychelles
Destination,dest,bangkok
Destination,dest,phuket
Destination,dest,koh samui
Destination,dest,mauritius
Destination,dest,bali
Destination DE,dest,dubai
Destination DE,dest,abu dhabi

You can define multiple keyword groups in a single file. Use the Name column to group related values together — for example, separate groups for different markets or languages.

Once your account manager has processed the file, your keyword groups will appear in the targeting panel on your line items.

Keyword targeting is enabled across your entire client account, but it only applies to specific products. If you don’t see the targeting panel on a line item, the product associated with that line item may not support keyword targeting. Contact your account manager to confirm which products have it enabled.

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Applying targeting to a line item

1. Open the line item

   Navigate to the line item you want to target — either from the sidebar Line Items page or from the parent campaign.

2. Open the targeting panel

   On the line item Overview tab, scroll down to the Targeting section. This panel is only visible on line items delivered through Uplift Ads with keyword targeting enabled on your account.

3. Select your keyword groups

   Choose one or more keyword groups from the list. Each group represents a set of values your account manager loaded from your keyword file.

4. Review the forecast

   The forecast updates in real time as you select targeting and adjust the line item’s date range. Use this to confirm there is sufficient available inventory before saving.

5. Save

   Click in the top right to apply the targeting.

Screenshot coming soon.

If the Targeting section does not appear on your line item, either keyword targeting has not yet been enabled for your account, or the product on that line item does not support it. Contact your account manager to confirm.