Adding creatives

How to create a new creative on a line item and set it up ready for building.

Creatives live at the line item level. Each line item can have multiple creatives — useful when you need different assets for different flight periods or variations. To add a creative, open the line item and switch to its tab.

1. Open the Creatives tab

   Navigate to the line item — either from the sidebar page or through its parent campaign — then click the tab. The table shows all existing creatives with their name, status, creative type, date type, and flight dates.

   
2. Click New Creative

   Click in the top right. A modal opens with the creative details form.

   
3. Fill in the details

   Complete the form before clicking :

   Field	Notes
   Creative Name	A clear, descriptive name — shown in the creatives table and the campaign roll-up.
   Use Line Item Dates	On by default. The creative inherits its start and end dates from the parent line item. Toggle off to set custom dates — the Date type column will show Default when inherited, or the custom range when overridden.
   Start / End Date	Only editable when Use Line Item Dates is off.
   Click URL	The destination page when a user clicks the ad.
   Creative Template	Determines the format and the Creative Components fields on the detail page. Templates are product-specific and built by the Platform 195 support team — contact your account manager if you need a new one.

   Creative Template cannot be changed after saving. If you select the wrong template you’ll need to delete the creative and start again.

4. Create the creative

   Click . A “Creative Successfully Created” confirmation appears and you land on the creative detail page, ready to add components and assets. See Building creatives for next steps.

You can add multiple creatives to a single line item — for example, one for the first half of a campaign flight and a refreshed version for the second half.